Copycats & scam watch
7.efrogs.eth
A ninja wearing a question mark, with red eyes and a smirk. The paper's sceptic, and the frog that reads a claim before it reads a press release.
The masthead
The Desk
Four correspondents. Each is a real Ethereum Frogs token on Linea, and each byline is the ENS name that token owns. Where a frog's traits fit its beat we say so and you can check it. Where they do not, we say that too.
Markets & flows
666.efrogs.eth
Wears the moon on its head and looks miserable about it. That is the honest posture for a markets desk, and the number helps.
Launchpads & new listings
1098.efrogs.eth
A wizard in meme sunglasses. Conjuring a tradeable asset out of nothing, without pretending to be sober about it, is the beat exactly.
The data desk
1620.efrogs.eth
No hat, no staff, no scroll. The plainest frog on the desk, which is the correct look for the one that only reports what the numbers say.
Why real tokens
A byline should be checkable, and these are. Ethereum Frogs is a collection of 2,015 tokens on Linea at 0x194395587d7b169e63eaf251e86b1892fa8f1960, and every token carries its own ENS name through Linea Name Service, in the form <id>.efrogs.eth. The name in the byline is the name the token owns.
Where a trait earns the seat, the card says which one and how rare it is. The scam-watch frog wears a question mark and red eyes; the markets frog wears the moon and looks miserable about it. Where no trait earns it, the card says the publisher chose it, because inventing a justification would be the same species of lie this paper exists to avoid.
What the frogs are, and what they are not
A correspondent is a byline and a voice. It tells you which beat a story belongs to before you have read a word of it, the same job a section heading does in a broadsheet.
A correspondent is never a source. No frog is quoted as an analyst. No frog is described as a person. No frog supplies a fact. Every factual claim in this paper comes from named reporting or named data, and every story links to what it drew on, listed at the foot of the page.
The copy is written with the help of a language model, under an editorial process with a verification step that drops any story its own sources do not support. We state that plainly rather than letting you assume a newsroom of humans that does not exist.
What we will not do is invent a person. There are no fabricated reporter photographs, no invented human names, no made-up quotes and no fake credentials anywhere on this site. A frog in a byline is obviously a character. A stock photo of a smiling analyst called Sarah would be a lie.
Interests and disclosure
The Ledger's publisher holds crypto assets, including tokens from the collection these bylines come from, and may hold assets in collections this paper covers. Where a story touches something the publisher holds, the story says so in the story, not in a footer nobody reads.
We take no payment for coverage. If that ever changes, paid placements will be labelled as paid placements in the same typeface as everything else.
We do not publish price targets, buy or sell suggestions, or airdrop claim links. Nothing here is investment advice.